PKR.com has unveiled Club PKR - a pioneering new loyalty scheme that's set to shake up the world of online poker rewards. Club PKR will be available to all PKR.com users and boasts an exciting range of incentives like tickets to major sports and entertainment events, free gifts, VIP hospitality and exclusive prize draws.

The great thing about the loyalty program is that you can never get demoted, so there's only on way and that's up.

The program has six levels starting at 'Member' and going through to 'Diamond'. The player rewards rewards from get better at every level. High rollers will be rewarded handsomely with sparkling incentives like VIP invitations to live PKR.com events, big time sports and entertainment spectacles, life-time subscriptions to 'Stacked' (PKR's hot new magazine) and membership to 'Quintessentially', the luxury lifestyle group.

PKR.com Marketing Director Simon Prodger said, "Club PKR is a new type of poker loyalty programme. The points required for each progression are very achievable and our 'always up, never down' policy means players are never punished for taking a break - so they can work their way to the top in their own time".

It's not just the high rollers who are set to benefit - All Club PKR members will receive a monthly newsletter detailing their status and promotions, including invitations to special freerolls, challenges and competitions exclusive to their level. These challenges include qualification to big money tournaments and competitions with prizes redeemable on and off PKR.com. More frequent players will be fast tracked to higher Club PKR levels.

About PKR

PKR revolutionized online poker through its high impact graphics and ultra realistic avatars. The real-time 3D graphics engaged players more than any other poker room, making online poker as realistic as it can be.

PKR.com is steadily growing and is starting to become a force in the online poker world, proving that players like the realistic graphics.