32 Red, a leading online casino, and Aston Villa, a premiere soccer club based in the UK, have joined forces as the 2006/2007 season approaches. The new home kit that the two are working on incorporates designs, ideas and suggestions from loyal fans. Over 4,000 supporters took part in a survey run by the online casino, and submitted ideas for the shirts to be worn this season.

Stuart Ryan, Villa's sales director, had this to say: Everyone at 32 Red plc is very proud and excited that millions of people throughout the world will now see the 32 Red website address every time they tune into to see Aston Villa playing in the Premiership. The online casino will definitely gain great exposure thanks to this joint venture and partnership, and it will now be able to offer its online casino services and promotions to a larger audience. Those soccer fans that happen to love online gambling will find this combination just right for them.

The company attracts online casino players from around the world but has a predominantly UK player base, with 83 percent of its customers coming from the UK and Ireland. Earlier this week, the new Villa kit, with the online casino site's logo emblazoned on the team's claret and blue shirts, was on show for the first time at the club's Bodymoor Health training ground. August 19th, 2006 marks the beginning of the season for the team, where it will be the first to face Arsenal at the new Emirates Stadium.